Struq secures $8.5m for dynamically personalised ads

Techcrunch have reported on London online advertising company Struq's $8.5m round of funding from Reed Elsevier Ventures, Pentech and Allen & Company.

Struq is already working with 200 of the worlds retailers across 19 markets and claims to deliver click through rates up to 12 times higher than standard retargeted ads. Sam Barnett, founder and CEO of Struq claims he was attracted to Reed Elsevier Ventures dues to their experience in big data which will be valuable in scaling the company up.